Sausage and Egg on bun
These are the moments when you feel like the Steve Jobs of sandwiches. You have breakfast food, but you only have a hot dog bun lying around and you can’t make any halfway decent toast with it. So you take those little sausage links and put them end-to-end, then cover them with eggs. Unveil this at the Apple product event and you’ll WOW the crowd. This is innovation.